cerait blog

Azure – Microsoft’s vision of cloud computing

Mon, 03/06/2017 - 12:36 -- admin

Comparing to cloud computing, on-premises computing can be expensive. You need to buy the right hardware and the software, have the people to maintain and keep everything up to date and there are also other expenses, like electric power, real estate costs etc.  Comparing to that, Cloud solutions are accessed online and usually hosted by a third-party vendor. The second difference between them is the “pay as you go” or on-demand usage service model comparing to the traditional upfront capital expenditure, as it is the case with on-premises computing.

Discover Microsoft Dynamics 365

Wed, 03/01/2017 - 14:01 -- admin

Imagine all the software a company uses today in everyday business:

  • ERP for operations
  • CRM solution for sales
  • Outlook for email
  • Skype for communication
  • Excel for spreadsheets etc.

Now image a system that unifies all of these applications into a single cloud based solution. That is right - Microsoft Dynamics 365 offers this and much more in an intelligent cloud platform that combines ERP and CRM.

eCommerce - Account Based Marketing - Part 3 - Account, Customer, Advocate

Tue, 10/04/2016 - 12:48 -- admin

After discussing the proper use of available resources, we can dive into explaining major differences between buyers, customers, and advocates. But, first, it is important to outline the fact that before putting any effort in marketing and sales, you have to be sure your products or services really serve the needs of your customers. No marketing and sales strategies and tactics can bring revenues if your product doesn’t provide the needed quality, ease of use, and an empowering customer experience.

Well organized, attractive looking online store will attract buyers, and you will sell products. But, what you don’t want is to attract one time buyers only. You want satisfied customers who will return to buy more, and become advocates for your online store. You want to spread their story, their satisfaction with your products, and attract even more loyal customers. So, take care your products are worth both your and your customer’s effort.

Account Based Marketing - Reversed Funnel

There are three different stages that your buyer will go through if your eCommerce implements a successful Account Based Marketing strategy:

  1. Stage one: Buyer
  2. Stage two: Customer
  3. Stage three: Advocate...

eCommerce - Account Based Marketing – Part 2 - The Key Metric, The Revenue

Wed, 09/21/2016 - 00:37 -- admin

Choosing the right metric for measuring the results of your marketing efforts is easy, but if your choice falls on leads, you are probably on the wrong track. The main task of marketing teams in eCommerce is to generate leads, and provide new opportunities for sales. There is a catch here. Leads are not making money, accounts are!

The key metric for Account Based Marketing is revenue. Moving the focus from leads to accounts, the company will grow revenue from new sales, and generate more revenue from existing customers. Account Based Marketing has the power to transform the organization of your marketing and sales.

Account Based Marketing - Leads vs Accounts

Both B2B and B2C companies need Account Based Marketing

Numbers are the best in supporting this claim...

eCommerce – The Choice Between Hosted and Custom Solutions

Sun, 09/18/2016 - 09:35 -- admin

One question, two possible answers, the everlasting dilemma. Why is it so hard to choose the one among only two options? Both hosted and custom eCommerce solutions have their pros and cons. And explaining them requires answering some questions. So, let’s first start with asking:

  1. What is the size of your business?
  2. What is your budget for investing in the development of your online store?
  3. How many different products you want to sell in your online store?
  4. How many people work for your company, to support the online sales process?
  5. How complex your online store will be, and do you have specific requirements for customized options and features?
  6. Do you implement an omnichannel approach with different locations and complex inventory?
  7. How skilled are you, in the means of web design and web programming?

eCommerce - Custom vs Hosted Solutions

Of course, there can be a lot more questions to prepare you for thinking about your business in a way that will lead you to the right decision, and smart choice of the ideal eCommerce platform.

Let’s now try to answer these questions, and try to suggest the right choice in different situations...

eCommerce - Account Based Marketing - Part 1 - The Definition

Tue, 09/13/2016 - 15:13 -- admin

People in today’s world are becoming increasingly connected. Being a marketer today, means being innovative, more than ever before and able to constantly find new ways to connect with targeted customers. A successful online marketer identifies customers whose behavior matches the model of the ideal customer, provided by the advanced eCommerce platform with Predictive Analytics system built in. Precise targeting is crucial before creating the message to be sent to customers. It is important to connect and communicate with target customers (potential buyers of your products or services) on their own terms, through different digital channels: website, mobile, email, social media, blog, video. This would be the definition of ABM – Account Based Marketing. The aim is to engage individual accounts in your eCommerce B2B marketing strategy.

The main parts of this strategy can be defined as:...

Account Based Marketing - Flipping The Funnel

How to Improve Sales Forecasting in eCommerce with Predictive Analytics?

Fri, 09/09/2016 - 15:05 -- admin

With Predictive Analytics you can easily identify customer needs, and improve your products and services according to them. Such improved product portfolio will be a strong base for making a chain of continuous offers targeted to existing customers. Making a connection between the product and the customer, and vice versa, enables advanced forecasts about which products are suitable for certain customers, and which customers are likely to purchase which products. This leads to identifying the best product to recommend to each client and track the path of purchase.

Sales Forecasting Improved by Predictive Analytics

How to Achieve Optimal Inventory Management of Your Online Store?

Fri, 08/26/2016 - 16:09 -- admin

Smart inventory management is one of the key aspects of running a successful online sales business, especially with omnichannel approach, which provides extraordinary customer experience. Optimal stock levels are the goal. And, once the goal is defined, let's see how to achieve it.

Predictive Analytics employs the power of data, transforms them into useful information, and gives clear predictions and suggestions on how to achieve the ideal stock level of each product. Time is the most expensive, and critical resource, and Predictive Analytics is the master in serving the right information just in time when we need them...

Optimal inventory management with Predictive Analytics in mCommerce

Modern B2B Supplier Approach and Customer Experience

Mon, 08/15/2016 - 12:36 -- admin

In the previous article What Do B2B Buyers Expect from Their Suppliers, we have explained the change that happened, and is still happening to B2B buyers, and how B2C approach influences them. Now, we want to focus on the behavior of modern B2B buyers, and their experience, which impacts the way their suppliers approach the process of B2B selling.

Business Intelligence upgraded into Predictive Analytics gives us high quality inputs, just in time when we need them, so we can make fast, yet smart decisions about improving the experience of our B2B buyers. It answers some key questions raised by every company in B2B business:

  1. What kind of buying experience the modern B2B buyers expect from their suppliers?
  2. Why is it necessary to optimize your B2B portal for all devices, especially mobile?

Modern B2B customer experience includes mobile

Here are the essentials every online marketer should understand...





About Us

We at CERAiT Inc. focus on assisting businesses in being more effective, innovative and profitable through the power of advanced, business intelligence based software. Our approach is driven by delivering significant business benefits in shortest possible time frame as we build long term partnerships with our clients.

Get in touch

  • CERAiT Inc.
    Suite 1316, NORTH TOWER
    Toronto, ON M4W 3R8

  • +1 800 577 8515

  • [email protected]