Changes have happened in the way B2B buyers look at the process of purchasing goods from their suppliers. And most of these changes are not easy to see, even though some of them are not small, until you dig deeper into the behavior and expectations of modern B2B buyers. But, in order to explain these changes, let's ask ourselves one important question. What is B2B, and B2C, and how they differ?
There is a huge number of goals to achieve in eCommerce, more or less important, and the same number of ways to measure the results and success of this approach: increasing sales, increasing profits, increasing customer base, increasing the number of customer purchases, maximizing sales per customer, maximizing sales per purchase, growing future business, being more visible, advancing brand reputation and recognition, minimizing customer abandonment etc. After setting these goals and employing advanced models in Predictive Analytics, successful Online Retailers will experience direct benefits from:
Retail world changes rapidly and dramatically, influenced by two overriding factors. First one is technology. The second one, strongly affected by the first is consumer behavior. Only a few decades ago, being a retailer was much simpler and easier. The store represented one and the only place for creating consumer experience. With the rise of Information Technology, personal computers, internet, and finally mobile devices (smart phones and tablets), retail businesses faced multiple challenges in their struggle to attract and retain customers.
1. Be aware that consumer behavior and habits are changing
2. Focus on consumers and their behavior
3. Focus on technology...
There are several reasons why all website owners should decide to optimize their online asset for mobile devices. Even though we tried, we couldn't find any good reason for the opposite. This is the time when mobile devices are overtaking the internet space. More and more people use them, and many of them have more than one device. Mobile phones are used on the go, in public transportation, during sports activities, at work, at home, everywhere.
You most likely know that Google is now using mobile-friendliness as a significant ranking factor. Websites that are not properly optimized for mobile devices will achieve lower rankings in mobile search results; and this is no small matter, given that mobile internet usage has now overtaken desktop usage.
If you’re still unsure to whether or not your site is mobile-friendly, here are 3 online tests you can use to determine the mobile-friendliness of your site.
Given this enormous volume of social media data, analysts have come to recognize Twitter as a virtual treasure trove of information for data mining, social network analysis, and information for sensing public opinion trends and groundswells of support for (or opposition to) various political and social initiatives. Twitter Trend Topics in particular are becoming increasingly recognized as a valuable proxy for measuring public opinion.
This article describes the techniques author employed for a proof-of-concept that effectively analyzed Twitter Trend Topics to predict, as a sample test case, regional voting patterns in the 2014 Brazilian presidential election.
AUTHOR: Elder Santos
Short video explains fundamentals of Scrum and agile development methodology.
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