cerait blog

The importance of mobile apps for your business

The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That's why mobile apps are so much important in today’s market.

You need to understand that mobile apps allow customers to have all your information at their fingertips. Also, it is important that your app works on multiple mobile application platforms. But for beginning, start with one platform.

Mobile Apps Statistics

Marketing to women is a massive and growing industry. However, it doesn’t appear to have hit the world of mobile marketing in any really big way yet. But this will be changed soon.

It's a really big question why are app developers not marketing to women more.
As soon as marketers see the latest research from Apsalar, that’s certainly about to change.

Getting Into the Social Media Marketing

The rate of change in the digital world is in constant acceleration. New social apps and networks are coming up overnight and it’s becoming increasingly difficult to tell recognize the next killer app.

When our social customers like us on Facebook, 60% of them expect to find peer-to-peer experiences and 46% expect incentives or rewards. Also, 40% of consumers say they want more from brands in social media. It's really important to be aware of this. Consumers just expect brands to be there engaging them in specific ways.

The Importance of Website Loading Time

Source: http://blog.kissmetrics.com

The Rise of Mobile Payments

With the mass adoption of smartphones and tablets, the world is slowly coming to a new stage, for a new move. World is going away from fixed-point, card-based transactions and going toward those completed on mobile. The old dream of the "digital wallet" is coming true.

Social Media Marketing Potential

We all know that social networks like Facebook, Twitter and LinkedIn are daily destinations for millions of people.

Great thing about marketing on those networks is that their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.

BusinessInsider.com did the analyze of social media advertising and where it is heading.

Interesting Social Media Stats

Source: Kissmetrics

Big Data Basics

The term big data is becoming more and more popular and spread everywhere around us. The usage of these two words in any context draws attention from executives to data scientists and business users in organizations of any size.

While there are many definitions for big data, we offer you a simple definition: Big data can be defined as data that cannot be processed using traditional data processing techniques due to its characteristics and complexity.

To understand better what big data really is, we'll first explore the different categories of big data. So, there are:

The Growth of Mobile Commerce

The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market.

This is really important question to think about.

In 2010, mobile commerce took part with only 3% of e-commerce. But, by the end of last year's holiday shopping season, that number had risen to 11%.

Big Value in Big Data

Wikipedia defines big data as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, storage, search, sharing, analysis and visualization.”