Mobile Commerce

How to Improve Sales Forecasting in eCommerce with Predictive Analytics?

With Predictive Analytics you can easily identify customer needs, and improve your products and services according to them. Such improved product portfolio will be a strong base for making a chain of continuous offers targeted to existing customers. Making a connection between the product and the customer, and vice versa, enables advanced forecasts about which products are suitable for certain customers, and which customers are likely to purchase which products. This leads to identifying the best product to recommend to each client and track the path of purchase.

Sales Forecasting Improved by Predictive Analytics

What Do B2B Buyers Expect from Their Suppliers

Changes have happened in the way B2B buyers look at the process of purchasing goods from their suppliers. And most of these changes are not easy to see, even though some of them are not small, until you dig deeper into the behavior and expectations of modern B2B buyers. But, in order to explain these changes, let's ask ourselves one important question. What is B2B, and B2C, and how they differ?

B2B buyers purchasing products online

How to Apply Predictive Analytics in eCommerce?

Predictive Analytics uses BI data for forecasting and modeling. It uses Predictive Analysis to predict future patterns, and support managers in making better business decisions. With this advanced decision support system, managers evaluate the probability of future events, based on events from the past. Predictive Analytics incorporates advanced algorithms (statistical, data mining, machine learning) capable of revealing patterns beyond the power of traditional BI (Business Intelligence) tools.

Applied to eCommerce, this means collecting relevant information and employing the powerful algorithms of Predictive Analytics to help Sales Managers target the right customers, ones who are likely to respond positively, with products or services they are likely to enjoy, and at the time they are likely to buy.

Predictive Analytics Advanced Dashboard for eCommerce

The Rise of Mobile Payments

With the mass adoption of smartphones and tablets, the world is slowly coming to a new stage, for a new move. World is going away from fixed-point, card-based transactions and going toward those completed on mobile. The old dream of the "digital wallet" is coming true.

The Growth of Mobile Commerce

The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market.

This is really important question to think about.

In 2010, mobile commerce took part with only 3% of e-commerce. But, by the end of last year's holiday shopping season, that number had risen to 11%.

Mobile Commerce Growth

It's a fact that mobile users today carry mobile devices everywhere they go. They are already using their phones to redeem coupons, research products, or pay for things online and offline. This became something completely normal.

With mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale. This is something very important.