How to Improve Sales Forecasting in eCommerce with Predictive Analytics?
With Predictive Analytics you can easily identify customer needs, and improve your products and services according to them. Such improved product portfolio will be a strong base for making a chain of continuous offers targeted to existing customers. Making a connection between the product and the customer, and vice versa, enables advanced forecasts about which products are suitable for certain customers, and which customers are likely to purchase which products. This leads to identifying the best product to recommend to each client and track the path of purchase.
