According to Flurry mobile consumers spend about 2 hours and 42 minutes on their mobile device each day. Of that time 86% percent is spent using apps and only 14% on the mobile web, continuing the trend of mobile apps triumph from 2013.
Few different researches are showing us that the purchase and usage behavior of consumers on each mobile operating system is different.
If you didn't know until now, here are some facts:
As a business owner, you would want to have an mobile application which is adaptable on various platforms so people can use it on the go, wherever they go, however they go. Two most popular mobile platforms today are iOS and Android. Also, you should always keep in mind that developing an application for BlackBerry and Windows mobile is also worth thinking.
In this article, we are going to mention few big data trends for which we believe are important.
We've noticed the rise of easy access to inexpensive analytic tools lately, just like probably you did as well. This gives us a questions we should think about: Will this require from you to rethink your business model? The progress of technology will enable you to redesign how, where and how often you capture customer data. That's reality. We all have a choice in this and we are not the victim of what data others tell us is available.
The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That's why mobile apps are so much important in today’s market.
You need to understand that mobile apps allow customers to have all your information at their fingertips. Also, it is important that your app works on multiple mobile application platforms. But for beginning, start with one platform.
Marketing to women is a massive and growing industry. However, it doesn’t appear to have hit the world of mobile marketing in any really big way yet. But this will be changed soon.
It's a really big question why are app developers not marketing to women more.
As soon as marketers see the latest research from Apsalar, that’s certainly about to change.
Mobile business intelligence (BI) represents the ability to access business-critical information on any mobile device, such as a smartphone or tablet. Due to massive improvements to mobile technology in the past few years, the idea of mobile BI just recently became interesting.
Mobile BI offers a lot of advantages for companies. Accessing business-critical data whenever you want is the most important advantage here. Unlike traditional BI tools, mobile BI is accessible outside company servers (or within). This means that anytime you need a view of your business, it's in the palm of your hands. Having access to this information can be the difference between capitalizing on a new opportunity before the competition, or meeting a challenge before it becomes a crisis.
Gartner, Inc. recently highlighted the top 10 technologies and trends that will be strategic for most organizations in 2013. Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years.
They have identified the top 10 technologies that will be strategic for most organizations, and that IT leaders should factor into their strategic planning processes over the next two years. These trends focus on - social, mobile, cloud and information technologies.
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