Today we are going to mention few powerful techniques related to online marketing.
You can find lots of content online, related to this topic, but these tips are given by "biggest players" in the area.
Here they are:
- Understand the buyer's mind
Experiments showed that many different ways using only discounts, everything from 10% off to buy-one-get-one-free, gave pretty good success.
That's why it's important to understand your potential customers’ decision chain. You need to be aware what is most important to them. Once you realize that, you can match the right offer. Good way can be offering a free trial of your product. With this different approach, you will start to get much higher conversion rates.
- Use Google the right way
Make sure that you're good in Google’s host of tools, and make sure to keep up with the rapidly changing services they offer. Maximize power of Google ads, SEO and YouTube marketing. This can really make or break your online presence. All the time analyze what is working and what isn’t, and according to results change your strategy.
- Focus on Quality
Lots of companies had greater success cultivating a smaller number of people and guiding them through a very intentional sales funnel, than when we cast a wide net to people who might not fully align with our target customer.
So, focus on quality, not only quantity.
- Great customer service
Make sure that your stuff is prepared to upsell, offer special discounts and take orders on the phone. Getting the customer to call or click is only half of the way. You have to make sure your customer service people understand your product, understand your customers, and that it is a pleasure to talk with them.