This module provides the tools that can segment the customers, products and other data entered for the effective implementation of marketing activities, including monitoring of key performance indicators (KPIs) of marketing campaigns. One of the potential KPIs is monitoring the response time to customer requests.
Defining the tasks and activities of marketing campaigns is simplified, and is the identification of potential customers of your products or services that your company sells through various channels, such as call centers, e-mail, web pages, newsletters, social networks, etc.
You can monitor all implemented marketing activities for a particular customer or a group of customers, and the result of this is easily generated into the reports, which can easily determine the ROI - Return on Investment.
The system also offers an overview of deployed and undeployed marketing funds, as well as the approval process for their use for specific clients.
In addition, various types of automation are available, such as creating static and dynamic contact lists or campaigns for defined marketing campaigns, identifying and deleting duplicate data and adapting company's marketing department to business processes.